Noting a crowded space dominated by coffee retail giants like Starbucks and Keurig, venture capitalist Nir Liberboim asked how Mojoe could set itself apart.
"Mojoe isn't here to replace your coffee maker, or Keurig at home on your kitchen counter," Wing replied. "Mojoe is here to extend your home brewed coffee experience on the go."
Wing said the start-up is solely targeting commuters and "travelers who are looking for that quality experience while they're away from home, and just people that are looking to spend less on their daily coffee habit."
David Wu, partner at venture capital firm Maveron, wondered if the start-up planned to expand its product line or turn its focus to a coffee subscription service model.
"The more units that coffee lovers are using means the more coffee that they're drinking," said Hyman, confirming that currently the start-up intends to build out it's coffee subscription platform rather than expand its suite of hardware devices. He spoke of other goals. "We've solved the solution for coffee on the go. Using that same design, we plan to solve the solution for foods, quick meals on the go as well," he said.
Since its launch the Baltimore start-up has raised $86,000 in crowd funding, and is currently entering its seed round of funding.
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